Business Shifts, Personal Growth & a Mini Rebrand
Jun 04, 2025Sometimes in business, the shifts feel like small tweaks. Other times, they feel like tectonic plates shifting under your feet—changing everything in the best possible way. Right now, I’m in the middle of the latter.
If you’ve been following along, you know that change is a constant in my world—not because I’m inconsistent, but because I’m constantly refining, aligning, and stepping into the next level of my business and life.
In this post, I’m taking you behind the scenes of what’s happening in my world: shifts in my brand, what’s lighting me up personally, and where I’m taking my business next. Buckle up—it’s a ride!
1. Personal Growth: Prioritizing Strength & Energy
One of the biggest shifts in my world lately? Feeling the strongest I’ve ever felt.
I’ve committed to HIIT classes at my local gym, and the difference in my energy, focus, and overall mindset has been incredible. I’m not working out to lose weight or prepare for a specific event—I’m doing it because it feels good.
If you’ve been putting off movement or exercise because life is busy, consider this your gentle nudge. Find what feels good for YOU—whether that’s lifting, walking, yoga, or dance. Your business benefits when you take care of your energy.
2. Business Evolution: A Mini Rebrand & A More Focused Vision
What’s Changing?
I’m stepping even deeper into my zone of genius—launch strategy, messaging, and content marketing. I’ve always been passionate about these things, but now I’m intentionally positioning myself as a leader in this space.
What This Means for My Brand:
✔ More elevated visuals & a refined aesthetic (Think: cleaner branding, sophisticated tones, and content that stands out.) ✔ A shift in my messaging—less “let’s be BFFs” and more “I’m your marketing personal trainer.” ✔ A focus on launch strategy & marketing clarity—helping entrepreneurs simplify their sales process and master their messaging.
Why This Shift Feels So Right
For years, I’ve helped business owners master their marketing—whether through messaging, content, or offers. But this new rebrand is about owning that expertise fully and making it easier for YOU to get results.
3. The Bigger Picture: Scaling in a Way That Feels Aligned
Here’s something I’ve had to get really honest with myself about: I don’t want to build a business that requires me to be on endless client calls.
I love working with private clients, but I also know that my best work happens when I have space for deep creativity. That means I’m shifting towards scalable offers that allow me to serve more people without overloading my schedule.
What This Looks Like Moving Forward:
- Expanding The Greenhouse as a signature offer.
- Leaning into high-impact group programs instead of 1:1 overload.
- Creating scalable courses & templates to help entrepreneurs streamline their messaging & content.
If you’re also in a place where you know you need to scale, but you want to do it in a way that feels GOOD, know that it’s possible. You don’t have to trade your time for money forever—you can build a business that works for you.
Final Thoughts: Permission to Change, Evolve & Grow
If there’s one thing I want you to take away from this, it’s this: you have permission to evolve.
The business that worked for you last year may not be the business that serves you now. The way you market yourself may need an upgrade. The way you structure your offers may need to shift.
Give yourself the freedom to refine, realign, and step into your next level.
🚀 If you’re ready to simplify your marketing, master your messaging, and scale with ease, join The Greenhouse—where I teach women how to create content & offers that actually sell.
🔗 Get on the waitlist here → Greenhouse Waitlist
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