Kaelynn Priest: 60 Min Coaching Session
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[00:00:00]
Kaelynn Priest: We're gonna switch things up today. Instead of bringing you one podcast guest, I've invited four amazing business owners to come on and let me coach them. And these amazing ladies agreed to let me record this session, and I think you're gonna be so grateful because the topics and things we discussed are so relevant.
They're things that I've uniquely experienced, and just, you know, those things that people just don't talk about unless you own a business. Sometimes there are just weird things that come up that you just need another person who has business expertise to get a second opinion on. So part of the reason why I'm so excited for this particular session is that this session I am walking these four ladies through my keep, change, release, multiply method that I'm gonna be teaching in my upcoming wor- workshop called Simplify and Multiply.
A principle that I learn and relearn and that God reteaches me over and over and over in my business is [00:01:00] that small and simple things are how great things are brought to pass. And when I overcomplicate things, when I get super stressed about things, when I start working too much, that's when things get messy.
That's when growth actually slows down. It's very counterintuitive and always hard for my brain to wrap itself around, but especially in these conversations, you're gonna hear a lot of examples of ways that simplifying your business will actually help you make more money. So watch out for the link in my show notes for the Simplify and Simplify and Multiply workshop, which is coming on Thursday, September 25th.
You can grab a ticket to come, and there's a lot of extra amazing bonus resources that I'm gonna be providing. Basically, it's gonna be a 60-minute workshop where I'm going to walk you through a workbook where we're gonna figure out what needs to change in your business. What do you need to simplify?
What do you maybe need to release or let go of so that you can multiply the fruit of your business, AKA the sales, [00:02:00] the money, the growth, the impact? So without further ado, here are these amazing coaching conversations
Trevor & Chelsea Wessman: I'm Chelsea Westman. I, I have four kids, so life is an absolute circus, while also running a business. That's not most people understand that who are moms running businesses. I love old stuff. I love antiques, dishware, and pretty paper goods, which is important to know with my business. in another life, years ago, I was actually a productivity consultant and trainer. And I worked with online businesses, and so this isn't like my first rodeo in business, but it is because it's completely different this time around. And so, I run Simple & Sacred, which is a mail club for moms who are LDS and looking to live with more intention and then strengthen their faith and their families. So the way that it works is once a month they get the cutie... Oh, I have some right here. Perfect. How's that for a plug? They get a cute little envelope that is usually decorated but inside it has all kinds of, There's [00:03:00] always a postcard print that you can keep or you can send. There's always usually something that you can do or an activity with your family.
Actually just went out, so I can talk about it now. But September's letter was all about rest and finding rest in Christ. So it's always faith focused, but always personal growth themed. So finding faith in Christ. So we had really cute like open when affirmation cards that had a little mini envelope.
Kaelynn Priest: So cute
Trevor & Chelsea Wessman: I always include a cute little devotional. So it comes with two conference talks around that topic, as well as two scriptures, and then a journaling prompt with that. And then on the back, which is my favorite part, I'm a huge fan of prayer journaling. So on the back it has a question to ask and then write down the inspiration and the answer that you get, which I think is maybe one of the most impactful part of the letters if people really are taking advantage of it. Prayer journaling has completely changed like so much for me. So I just call them tuck-ins. They're adorable. They're designed really well, which is saying something 'cause I'm not a, I'm not a designer, but somehow these are turning out way better than what my skill set is capable of. [00:04:00] So that tells you, you know, something.
Um, but, uh, this is only my third month, so I'm into my first quarter of doing this. I never planned to start a business again. I was told very clearly that I needed to walk away from my last one. I felt that prompting very clearly. I had three really little kids at the time and they just needed all of me, and that was okay.
But I always kind of missed business, but just kind of had closed that chapter, or at least thought I had.
and so basically this business fell in my lap. I heard a podcast about someone, an artist, who was doing a mail club, and I was like, "That's such a fun idea. Who doesn't love getting mail?" It's very popular with artists.
They're doing very well with it because it's a really great way to have a personal piece from that artist, right?
Kaelynn Priest: उहम्।
Trevor & Chelsea Wessman: So no, there's no one that I know of that's LDS that's doing it. Maybe there is. I would love their name if there is. But there just really wasn't anything... There's a lot of Christian ones, which I love, but just some things that were really missing key points as far as like testing, testimony building for me.
So- I argued with God for a good couple of months because I was at the lowest point in my [00:05:00] life when this fell in my lap. So lots of time to be like are you sure?" Also like, "Are you sure you wanna give me this idea? Because this is too heavy. I don't have time," right? Hilarious for a productivity consultant.
I do not have time for this, or capacity, but God just kept telling me, "Do it now. Do it now. Do it now." So I really just jumped in before I felt ready and incredibly unqualified. I'm not a scriptorian, I'm not an influencer, so I don't-- I'm not coming with a following. I'm not coming with like a platform. And that was heavy. I've built one before, and it's a lot, and so to do it over again felt so overwhelming. And I was really determined not to only use Instagram, right? I love Instagram. I love what it is capable of, but I also didn't want to be throwing things out there and hoping it landed in front of the right person.
It's just like too much. It's not in my control. So again, maybe wrapping up with I am so unqualified to be doing this. I'm learning so much as I go but every month when I send those letters out, it is just the best feeling. I feel like I know I'm doing what I'm supposed to be doing. [00:06:00] and we have to rely on Christ when we're asked to do something that we're not qualified to do, and maybe that is, you know, who is this really for?
Is it for me? Or is...
You know, I'm not sure. So really long intro, but a little bit of context. The main thing that I am really fighting with to know right now, I know enough about marketing to be dangerous, but products are a different animal. I c- I could sell my own services all day long but products are very different, and it's a different way of going about things.
And so it's like, what is not working? Because I don't expect it to happen overnight. I talk to other Christian male people, and they're like, "Yeah, it took me like six months to like break a profit." And I'm like, I do not wanna wait six months to be able to make this, like also bless my family.
Kaelynn Priest: For sure
Trevor & Chelsea Wessman: think that that's okay.
I think it's okay that I'm doing this thing that God has asked me to do, but that I also would like it to bless my family financially because it is so much of like my own skill set and my... Right? So no guilt about it at all. I don't have that stopping me. It's just, what's not working? So it's like, is it my sales page?
Is it my [00:07:00] price point? Is it my, Like, how do I get this beautiful thing into people's hands and help them understand that they need it in their life? That it is impactful, and it can change their family and their homes, which is what we really want at the end of the day anyways. And
Kaelynn Priest: Yep
Trevor & Chelsea Wessman: um, I would just love questions or ideas or feedbacks about getting the ideal client to care about it to feel like their life would be better with it.
That's what I'm missing it. I have, again, the subscribers I do have, they get it. So it's like, okay, I know that they're out there because I have that social proof. Where do I find the rest of them without spending all of my time on Instagram?
Kaelynn Priest: Yep. Okay. I have lots of thoughts. Let's start here. I think the first thing that would really make this, like, cut through. First, I love that you are being specific about LDS women. That will help a lot. It's cool if you wanna do Christian. From my own experience, Christian works. It works a lot faster if you do LDS,
Trevor & Chelsea Wessman: about it for that
Kaelynn Priest: [00:08:00] as you've seen in the last three months in my life.
So I have new information about that. So I love those two things. The third thing that I think would really help this cut through is that we need to find a specific problem that your mail club solves.
Trevor & Chelsea Wessman: Угу
Kaelynn Priest: her getting this in the mail every month, she's gonna go, "Oh, finally. Yes, this will help me..."
fill in the blank. And you mentioned lots of things, 'cause there's lots of, like, adorable things that you're adding in, but I think we need to rally the whole thing around a core problem that this mail club solves. So rattle on that for me. What comes to your mind?
Trevor & Chelsea Wessman: The core problem is just having, A, something for themselves,
Kaelynn Priest: Okay
Trevor & Chelsea Wessman: because we spend all our days, right? I didn't even have time to clean up my smoothie that I just spilled on my desk because I'm making sure my kids are set up so that I can come and do this, right? So we do so much for everyone else all day long.
And it is a beautiful way to sacrifice, and it doesn't even always feel like a sacrifice. Like, [00:09:00] there's so many beautiful things about the chaos that comes with motherhood. But, right, there's the caveat is we need time to do something for ourselves. That's not something that is done very often, and it feels selfish, and there's a lot of guilt that comes behind it for good moms.
Kaelynn Priest: Yeah
Trevor & Chelsea Wessman: so something for themselves. But the other piece is that, I actually wrote about this in my first letter, is that life can feel, when it's busy and chaotic, even with good things, it's really hard sometimes to hear the Spirit during the day because we haven't taken the time to have enough quiet to hear it. I do believe that if... very much that God meets us where we're at. And so if our life is chaotic, if we're living in a chaotic season, He will find ways to talk to us. I have so many accounts of that in my own life. But how often do we take time to, like, really listen or really talk to Him, right? And so this letter's an opportunity to do that, and it's in such a short amount of time.
The... I mean, the devotional is 10 minutes, five minutes. It's just whatever time you have, something for yourself and something to connect with, you know, with Heavenly [00:10:00] Father and with... who wants to talk to us and wants to talk to us daily. so that would be another problem for sure solved. It's something that I myself was craving, that I know a lot of people are, right, trying to feel God in the chaos of life and just, like, the loud world that we live in. and also I think just, like, more intention, right? We, a lot of us just go in on autopilot, especially, again, good moms. They, we live our lives on autopilot because we need... We're doing everything for everybody else all the time, and then we end the day absolutely exhausted, feeling like we got nothing done. and... isn't true. It's just not true at all. But it gives us a chance to like I have what's called the one thing. It's a little business-sized card that I do every month, no matter what the theme is, and it's two little personal practices to just plant a seed of progress, where you just pick one and you stick with it for a month.
It's a small little habit, a small little practice and whichever one works better or you feel more called to do. But I think Heavenly Father wants us to continue to search for personal growth and push for personal growth, regardless of what season we're in, regardless of [00:11:00] how of mothering. I do believe that He wants us to continually try and be better.
That's what the gospel's all about. And so it is that personal, progress, for lack of a better word, piece that I think is missing in a lot of our lives just because we feel like we don't have the time.
Kaelynn Priest: Yeah.
Trevor & Chelsea Wessman: was a mouthful. I'm
Kaelynn Priest: I got you. I got you. I'm gonna keep poking at this a little bit because what I'm hearing, and this only comes from so much experience coaching women whose offers serve moms basically. I'm gonna be super honest with you, the niche can be super hard to sell to because, as you know, we stink at serving ourselves, right?
Like, how many of us are wearing a bra that's five years old, right?
Trevor & Chelsea Wessman: gosh. Older
Kaelynn Priest: even do that for ourselves, and so it's so hard to get a mom over ... It's hard to sell to her an offer that's for self-care.
Trevor & Chelsea Wessman: Угу
Kaelynn Priest: So let's see if we can shift it to something more like something like, I really like, love the idea of like this will help her feel the spirit.
This will help her
Trevor & Chelsea Wessman: Yeah
Kaelynn Priest: feel [00:12:00] and hear God in her life, but I think we need a so that. This will help her feel the spirit so that... And I want the, the so that to be an answer that's super concrete and specific. I don't want it to be like, "So that she can feel better, so that she can
have more light in her life."
It needs to be something like, "So that she can not get frustrated with her kids so easily, so that she can take care of her health habits." I'm just throwing out random ideas. Health habits so that maybe, is this woman building, creating something? Is she creating a business?
Trevor & Chelsea Wessman: No, not necessarily. Which I do find connect better with oftentimes with women that do have some type of passion project on the side,
because that is a certain type of person,
right? They're... and it's... I, yeah. So I totally agree with what you're saying. Like, really agree that it needs to be more specific.
I- the reason why I say to live with more [00:13:00] intention and strengthen your faith and family is because if it's solely for self-care, they'll be like, "Yeah, I don't need that."
Kaelynn Priest: Exactly.
Trevor & Chelsea Wessman: And
Kaelynn Priest: Exactly
Trevor & Chelsea Wessman: maybe it is tying more into, like, this ad- like my July card had a slow summer bingo card for the family to do together. It was so cute, and people loved it. So maybe it is pushing more into that angle, you know? But
Kaelynn Priest: I'm gonna throw out some, like, options for you, not because I think any of them are right or wrong or better or worse than the other, but just because if we can tie this to a core problem that it solves, the problem of how do I sell this will get so much easier. So random ideas that are popping off the top of my head.
The, the big three are always health, wealth, and relationships. So if we can tie this back to this will help you make more money, cool. I honestly kind of love that, but let's come back to that. This will help you with health This will help you with marriage, this will help you with parenting your kids [00:14:00] I'm trying to think if there's any more that are popping off the top of my head I think those are the big four.
Does one of those sound more fun or interesting? Do you f- which one do you feel like you could talk about for days?
Trevor & Chelsea Wessman: Honestly, all of them. All four of those are things I'm very passionate about. So, I don't feel, again, this is me just going with like initial promptings, I don't feel that money is supposed to be involved.
Kaelynn Priest: Cool
Trevor & Chelsea Wessman: obviously a better mom. That is what most of my Instagram content is about right now, is just behind the scenes of the letters and how to essentially, like, not be a better mom, right?
I'm not coming in, coming as an expert mom and not putting myself on a pedestal. But, being able to hear spirit to be a better mom,
Kaelynn Priest: Yep
Trevor & Chelsea Wessman: have better mental health, to have a better marriage. All those things are absolute passions of my ideal client that they feel like they don't have enough time to really focus on.
It's
always like a, it's like a backend worry of like, "Man, I really should do that or I [00:15:00] should really do that."
Kaelynn Priest: Exactly. And the, the shoulds are the things gonna stop her from buying. So if we can some of... If we can move some of those things to more the forefront, like I almost wonder if we sold it like, "Inside there's going to be a connection activity for you to do with one of your kids every single month."
Trevor & Chelsea Wessman: Every month, you think?
Kaelynn Priest: I think so.
I think if we rally it around a theme so she knows exactly what to expect and she's like, "Oh my gosh, yes, that's a recurring problem that I have in my life. I wanna solve that problem. I wanna be subscribed. I wanna get it every month," it will make it easier to sell if she knows exactly what this envelope showing up in her life is gonna do for her
Trevor & Chelsea Wessman: Mm-hmm. No I, yeah, I think the bingo card was everyone's favorite from July, so I think that that is definitely a good idea. Because I have... I always want to have... I always do the devotional, I always do the one thing and I always do the postcard. So I usually have two other things that I can mess with, and so maybe one of those is [00:16:00] something for, like, connection with family. Always. Just adding, like,
Kaelynn Priest: I think so.
Trevor & Chelsea Wessman: for it
Kaelynn Priest: And, like, play around with it. Like, go pray about this and see. But that would be like if I gave you, if I gave you a prayer journaling question, it would be something like which one of those three do I wanna solve for her on a recurring basis? It sounds like it's mothering, parenting, So in parent- intentional parenting plus, like, religious themes with the spirit, all those things. But it's gonna, it's gonna be like I'm thinking of, like, a pyramid in my brain where, like, the top of the pyramid is going to be helping her relationship with her kids. That is the core. That is the ultimate promise.
And then from there, it kind of trickles down, like, with the spirit with activities and fun things that you're gonna do with your kids, with journaling questions, with scripture study prompts. But at the core, the, the promise is connecting with your kids [00:17:00] or some phrase, some wording like that. Like, I'm even, like, I'm thinking of, we know, like, there's lots of businesses that are selling, like, homeschool activities with your kids, right? Like, learning activities, reading activities, math activities, crafts.
Trevor & Chelsea Wessman: Yeah
Kaelynn Priest: But I'm almost like I want, like, a- A little, like, discussion question that I could ask my daughter about and we could discuss, or a little activity that we could do together that's not about learning, that's just for fun, that's just for us to be together.
That feels like-
Trevor & Chelsea Wessman: one magic moment to
Kaelynn Priest: Yes.
Trevor & Chelsea Wessman: like for your
Kaelynn Priest: Oh. I love that.
Trevor & Chelsea Wessman: OK
Kaelynn Priest: I actually, like, magic moment, write that down, circle that.
I would pay, I would pay money for that. If that was the promise, like, "I'm gonna send you something that's going to create a magic moment with at least one of your kids this month,"
Trevor & Chelsea Wessman: Mm-hmm.
Kaelynn Priest: be like, "Yes, please. Take my money."
Trevor & Chelsea Wessman: they're gonna buy if it's like, "Oh, it's [00:18:00] gonna benefit my family."
Kaelynn Priest: I know. It's unfortunate. I hate that it's like that, but we're just working with, like, natural human psychology, right? Like, we stink at taking care of ourselves, especially as women, especially as moms.
Trevor & Chelsea Wessman: Угу
Kaelynn Priest: when we add the little promise like, "This is going to help your kids," then it's like, "Take my money.
I'll pay for it all day long," right?
Trevor & Chelsea Wessman: will.
Kaelynn Priest: Yeah.
Trevor & Chelsea Wessman: will.
Kaelynn Priest: Yeah.
Trevor & Chelsea Wessman: all that stuff
Kaelynn Priest: Yeah. And you're gonna put inside all the amazing bonus goodies that are going to help her with her relationship with herself, with her relationship with the Savior, and as, like, an amazing bonus side benefit, but the core promise that we're gonna sell is going to be her relationship with her kids, it sounds like for you
Trevor & Chelsea Wessman: Okay. So if you were to tie that into one headliner, one pitch ti- like, subject, like what would you subtitle? What would you say? Because right now it is looking to live more intentionally and strengthen your faith and family.
Kaelynn Priest: Mm-hmm.
Trevor & Chelsea Wessman: Would you change that? How would you
Kaelynn Priest: Yep, I would change it. I [00:19:00] would call it a magic moment with your kid, something around that
Trevor & Chelsea Wessman: So maybe like live and parent more intentionally
Kaelynn Priest: I would say the words magic moment.
Trevor & Chelsea Wessman: In the...
Kaelynn Priest: Yes. I might even name it that. Only because live intentionally...
Trevor & Chelsea Wessman: the tech in that. I think that's fantastic
Kaelynn Priest: you should. I really like it, and I especially love that it came from you. Only because live intentionally, I'm like, "I don't really know what that means,"
Trevor & Chelsea Wessman: Okay.
Kaelynn Priest: right?
Trevor & Chelsea Wessman: I actually crossed my mind when I was just, like, writing down the other day. I was like, intentional is such an important word for me, but it may not be for other
people, right? Or I define it differently
because it is, can be vague.
So I think that's a great point
Kaelynn Priest: And I also want you to know, Chelsea, I'm really pushing you on this because I'm thinking of all the people who are listening to this who right now in their bios have, "Live intentionally with more connection and with a better relationship with the Savior." And it's like, we don't really know what that means.
We love you. We don't really know what that means.
Trevor & Chelsea Wessman: it.
Kaelynn Priest: Yes, honestly.
Trevor & Chelsea Wessman: it.
Kaelynn Priest: Everyone quit it. We love [00:20:00] you. So- We love you all ... yes
Trevor & Chelsea Wessman: so taking out intentional because it's an only word that I love. So
Kaelynn Priest: I love it too. Only, and it's like one of those words that you like, when you get it, you get it, but until you don't, you don't, right?
Trevor & Chelsea Wessman: Ya, ya
Kaelynn Priest: So, I love magic moments. I would, honestly what I would do after this call is I would put it in ChatGPT and be like, "Here's what I want to do. I want to create a monthly mail club subscription where I send something to moms that helps them connect with at least one of the kids in their home more deeply every single month.
I want it to help create a magic moment for them, and I also want it to be super clear that it's for LDS women.
Trevor & Chelsea Wessman: Угу
Kaelynn Priest: me some subtitle ideas for this mail club and make it as punchy and succinct as possible in the smallest number of words."
Trevor & Chelsea Wessman: Okay.
Kaelynn Priest: And see what it gives you
Trevor & Chelsea Wessman: Here's my concern. [00:21:00] I still want the tuck-ins of this letter to be for her. If I do like... Okay, if I do one for w- to do with children, I love that. Again, it was a hit. I am totally open to doing that every single month. But I feel so strongly that this is supposed to be for her.
So what else Do I s- put that in, Creating magic moments, strengthening their faith, those two things are very important. But there is a piece of, like, growth that's in that, that I would feel if they just, if I didn't mention that that was going to happen, they would be confused,
maybe think it's all supposed to be for their kids. Am I out to lunch or do you... What do you think?
Kaelynn Priest: I think I would rally it around... These are going to be I wrote down some of the things you said, like prayer journaling questions that will help you how would I say that?
I think I, I think I would say it like that. I would say instead of saying there will be activities inside, it will be like prayer journaling questions [00:22:00] that will help you
I'm trying to think, like something a- about like
Trevor & Chelsea Wessman: I am, my brain is about to explode thinking of how much I change, have to change the sales page.
Kaelynn Priest: It's fine. Listen, you're gonna use, you're gonna use AI because that will help make it so much easier.
Trevor & Chelsea Wessman: of course
Kaelynn Priest: But I hope you get excited about changing it because all of these things that we're talking about will make it easier to sell
Trevor & Chelsea Wessman: Absolutely. And that's the whole goal, is that I just want her to be as impacted as I know she
Kaelynn Priest: Yeah,
Trevor & Chelsea Wessman: But it, like, if I'm not getting ... That's the trick with marketing, right? If I'm not sending the right message, then I can't impact
Kaelynn Priest: Exactly. So here's what I would say about your question about, I think you should absolutely include the bonuses that are for her. I wouldn't sell those as like, I wouldn't even bring those up as the primary core promise. I might on the sales page put it as like a bonus, bonus prayer journaling questions to help you...
I'm trying to think of a really good phrase, like solidify [00:23:00] your core hopes and goals as a mom, your core values that will help
strengthen you.
Yes, like bolster you in the messy, amazing experience of being a mom
Trevor & Chelsea Wessman: Yeah, to
Kaelynn Priest: As a side bonus, but I wouldn't sell that as the core promise just because she's gonna be like, "Oh, that would be nice. I don't have time for that." You know?
Trevor & Chelsea Wessman: Right. Not
Kaelynn Priest: It's kind of like, Lisa's heard me talk about this before, I really like the analogy of, like, chocolate versus broccoli. We all know we need the broccoli.
It's the stuff that's really good for us, that is healthy. It makes us feel more full. We don't get as excited to buy broccoli as we do about buying chocolate really, right? 'Cause it's the thing that we crave. It's the thing that we're up at night thinking about. And so it's not that you're not going to deliver her the broccoli.
In the, in your case, I think all those things you're talking about, like, the things that will really strengthen her and bolster her faith and help [00:24:00] her improve her relationship with herself is the broccoli. That's what she needs. We're going to deliver that to her. We're gonna sell it to her like it's chocolate, which is what we've talked about
Trevor & Chelsea Wessman: Absolutely. So then that brings me back to the whole, the tuck-ins are fantastic. I love the marketing. The letter the most impactful piece,
Kaelynn Priest: OK
Trevor & Chelsea Wessman: but it's hard to s- like, the letter's the reason I feel like I was supposed to do it. The tuck-ins are just the fun things
Kaelynn Priest: I think the letter is going to be like a side bonus for her. Unless I would, I don't know that I would sell it like you're gonna get a letter
Trevor & Chelsea Wessman: Угу
Kaelynn Priest: activities and resources every month
Trevor & Chelsea Wessman: Yeah
Kaelynn Priest: And then she's gonna open it, she's gonna read your letter and be like, "Oh my gosh, this just brought the spirit into my day.
I'm so glad I'm getting this again next month."
Trevor & Chelsea Wessman: Ja [00:25:00] All right, got my 4,000 sticky notes I just wrote on
Kaelynn Priest: Amazing. I'm gonna give you, I'm gonna give you one last question to journal about and then we're gonna jump over to either Lisa or Madeline. Your last question I want you to journal about is how can I bring, you and I have talked about this before, Chelsea, how can I bring some of the expertise that is going inside my letters to my content, to my public facing content?
Because I think the other thing that will help your sales is when people know you, and they're obsessed with Chelsea, and they're obsessed with your writing and your ideas and your fresh perspectives on things.
Trevor & Chelsea Wessman: Yeah
Kaelynn Priest: That will also be... That would help people click the Purchase Now button
Trevor & Chelsea Wessman: That is a constant battle that I am fighting, is I so badly don't want this to be about me. but that's why people buy. They buy from people that they like. So I am fi- I'm constantly fighting this battle of like, no, like, this is God's thing, and I just get to
Kaelynn Priest: Yeah。Yeah
Trevor & Chelsea Wessman: But also, you have to like me to buy it.
Kaelynn Priest: I would think about it [00:26:00] more like I'm Chelsie, I'm the conduit
Trevor & Chelsea Wessman: Mm-hmm.
Kaelynn Priest: your relationship with the Savior, and I'm real- I'm really good at helping you connect with the Savior more so than what you're doing right now, which is just
Trevor & Chelsea Wessman: Угу.
Kaelynn Priest: maybe you're not even putting your face in your scriptures, right? Like, you're the conduit
Trevor & Chelsea Wessman: Ja
Kaelynn Priest: It's not about putting the spotlight on you, but as your consumers, we kinda want to hear more from you
Trevor & Chelsea Wessman: I know. My marketing knowledge knows that, and it's just, like, really bumping up against the why behind
it. So I just have to find, I need to figure out what that
Kaelynn Priest: Yeah.
Trevor & Chelsea Wessman: looks like
Kaelynn Priest: Go pray about it. I would bet the Heavenly Father would be like, "I want the people to know you too, Chelsea. You have a way of saying things." Maybe it's... This is actually for myself, this is something I have the same problem, but what I tell myself is that it's not about them connecting with me, it's about them connecting with my words and the things that [00:27:00] I've written and my thoughts.
Yes, they came from me, but they were also given to me by God, so they're not really me. It's actually all God. But the people connect with the words that I say, the phrases that I use, the topics that we talk about. I think it's the same for you
Trevor & Chelsea Wessman: Yeah. Yeah, you're right. Ugh. Yeah, and I would really like to... I would- my dream with this to be spread because of word of mouth, not necessarily just Instagram. I just, Instagram, like I said, is a wonderful tool. I just, I don't want to have to only rely on that, and
Kaelynn Priest: Угу.
Trevor & Chelsea Wessman: it lands in front of the right person
Kaelynn Priest: If we had another 45 minutes
Trevor & Chelsea Wessman: No worries. Someone else's turn
Kaelynn Priest: would itch your brain about that one, but... Well, I think we've made enough, we've, we made enough dents and
Trevor & Chelsea Wessman: made enough things that need to change, so
Kaelynn Priest: you we've given you lots of work to do, so I'll save that for next time.
Trevor & Chelsea Wessman: Thank you so much. Your feedback
Kaelynn Priest: You're so welcome, Chelsea. You're so welcome. Okay, Lisa or Madeline, who's up [00:28:00] next?
Hey, Madeline. Welcome. I'm gonna put you on the spot
madelynspear: Bye
Mama Lisa's Kitchen: ready, so
Kaelynn Priest: All right, Lisa, let's do it
Mama Lisa's Kitchen: All right. So I am Lisa Dinsmore otherwise known as Mama Lisa, that is a name that I was given by a lot of high school kids that I was able to feed in my home. I learned very early on that if you feed them, they will come, it is something that I absolutely love. So, I started out my business as a home bakery after years of people asking me to start like, actual bakery, but I didn't want those hours. So I just... I sold things in my home. and then COVID hit and I couldn't do that anymore, but people were not able to make bread or find bread, so I started teaching online just how to make bread, and I would do those, just hop on Instagram [00:29:00] and Facebook. and then people s- wanted... Those who had had things from my bakery started asking for, to learn how to make things that I had taught there.
So I went that direction and started teaching baking classes, which I still do. But I had a huge pull to share about how I am able to, or I was or am, I should say, able to have a home-cooked meal on the table in just 20 minutes every night. My kids were younger, I started feeling very... I noticed myself we were eating a frozen pizza or chicken nuggets or pancakes, just something really easy often than when we were having a home-cooked meal and I wanted that to change. I had heard about freezer meals and I went and got a book from the library and out a few recipes from there and they were disgusting. I saw that the method was correct [00:30:00] and I could see that there was something to this. So I started over the next many years turned favorite family recipes that I didn't ever have time to make I started turning those into freezer meals and learning the different methods and the different ways to freeze and to unthaw prepare all those different things So I have now turned that into a course after fighting for years and years that I didn't wanna do this and...
But I would pray to Heavenly Father and just say what am I supposed to be doing? What am I supposed to be doing?" And every single time I got the same answer. It was, "I've already told you. Now go do it." But that's not the answer I wanted. So my my biggest thing now is I have my full course going. I have a membership area.
I have... Currently I have 50 recipes that are a part of my course that are my own family [00:31:00] recipes. And then I'm also teaching... big thing is that I want them to be able to take their family recipes and turn those into freezer meals. Those meals that they had from their grandma or they remembered growing up that they loved and they wanna pass those on to their kids. There are so, so, so many memories that related to food. So many memories go back to food, whether it's the smell or the taste. The thing with a meal is that y- you hit all of the senses. All five senses come along with food, and so there are so many things over that. And right now we all know that Satan is attacking families very hardly, we so many times don't realize the importance and the impact that having consistent family meals has on our own families.
It's huge. If you go on and look up the benefits of family, [00:32:00] having consistent family meals, think you will be astonished at the number the different things that it impacts. So it's not just the fact that you're saving money by not eating out, but having that daily connection is huge. And even if it's just 20 minutes around the table, it is such a huge thing So the thing that I am really having a hard time with and that I need help with getting people...
I have a free masterclass that we go over just, like, my general, my four-step process of what I do in order to create these freezer meals. And I have a great, what am I trying to say? Conversion rate. I have a great conversion rate when they show up live. But it's getting people to show up live to the masterclass,
Kaelynn Priest: Mm-hmm.
Mama Lisa's Kitchen: and [00:33:00] that's kind of where I'm struggling.
I think a lot of times people, they hear freezer meals and it shuts them off because they have had an experience with freezer meals that were like the one that I had at first. And if that's where I had stopped, if I had tried those few freezer meals I would never have tried them again.
Kaelynn Priest: Угу
Mama Lisa's Kitchen: just trying to help them have more of an open mindset, I guess, and getting them to show up live masterclass.
Or at least... I mean, I've had... so I'm at about a 75% conversion rate if they show up live which is awesome. I know. It's awesome.
Kaelynn Priest: bonkers
Mama Lisa's Kitchen: if they show up and they actually see and realize, like, oh, okay, then bought in. They realize. But getting them there. I will have people that will watch it later, 'cause I do have a replay available [00:34:00] but the conversion rate is, like, 5%.
Kaelynn Priest: Yeah. Which
for those of you listening, let's just do a quick recap. This is... I love teaching people this 'cause it blows people's minds. The average conversion rate for a webinar for people who show up live is 6%. So even your 5%, you're like, "Ugh," I'm like, "That's actually excellent."
Mama Lisa's Kitchen: Yeah
Kaelynn Priest: 75 is unreal. So sometimes it's helpful to remind yourself, like, okay, what are the actual statistics telling us?
Is... Let's use the data to know if this is working or not.
Mama Lisa's Kitchen: ம், ம்.
Kaelynn Priest: I hear what you're saying, where you're like, if I can just get more people there, this will probably work really well. So
Mama Lisa's Kitchen: Yeah
Kaelynn Priest: are you already running ads to your live workshop, your live webinars?
Mama Lisa's Kitchen: Just starting
to run ads. So before that it's just been... Pardon?
Kaelynn Priest: I was just gonna say I- that would be the, the first... If we're thinking about this like an engine, that would be the first place I would put gasoline, would just be on visibility for [00:35:00] you.
Second thing would be do you offer them any kind of a bonus or a gift for showing up live?
Mama Lisa's Kitchen: I don't, but I think I'm gonna switch. So right now I have, as my lead magnet, a list of my, I think it's 110 meal ideas that I use to create just my weekly menu every week,
and then also My menu planner for the week. I have that as my lead magnet, but I think I'm gonna switch and have my masterclass as my lead magnet, and then have that as a freebie if they show up live
Kaelynn Priest: 100%. That's what I would do. Those are both super hot freebies. Make your masterclass your lead magnet to get on your email list, and give them those as bonuses if they show up live. I- I'm obsessed. I would come show up live just for those. The other thing that I was gonna say, how frequently are you running webinars right now?
Mama Lisa's Kitchen: Once a month[00:36:00]
Kaelynn Priest: Okay, amazing. I love that. The other thing is that I feel like you could turn up your volume on your organic Instagram content 10X about these.
Mama Lisa's Kitchen: No, I know.
Kaelynn Priest: I know you know that.
Mama Lisa's Kitchen: But yes I'm like we were talking about earlier how I feel like I'm trying to do all these other things and then I go, "Oh, now let me hurry and do something show up," and it's like at the bottom of my list where it should
be the number one thing on my
list.
Kaelynn Priest: Okay, let's talk about that in just a second. I feel like
It sounds like as far as, like, when we think about the pieces of the engine, there's the visibility of the people seeing it, there's the content that actually converts the people, and the offer that converts people. It sounds like you got the content and the offer nailed down. So the other piece, your job description basically becomes visibility, and telling everyone everywhere about this.
You are going to feel like a broken record, and you just tell [00:37:00] yourself, "This is my job description. This is how I sell, is I tell people about this all day long." You're gonna feel like a broken record in your Inst- Instagram content, excuse me. But I also think there comes a point where instead of putting all that pressure on your organic content, we can do a lot with some paid visibility, if you're ready for that, and I know you are, and you already are.
So I think that will work amazingly well
Mama Lisa's Kitchen: Okay. Yeah, I did my, the paid ads for my kids' summer classes,
Kaelynn Priest: Yes.
Mama Lisa's Kitchen: it was great. It
Kaelynn Priest: It did pretty well, right?
Mama Lisa's Kitchen: So yeah, it did.
Kaelynn Priest: Awesome. Super great
Mama Lisa's Kitchen: Yeah, I spent about 1,000, I think 1,500 in ads,
Kaelynn Priest: Okay
Mama Lisa's Kitchen: And I made like 12,000. So yeah, it was a good...
Kaelynn Priest: For those of you who can't see the video right now, my jaw on the floor
Mama Lisa's Kitchen: Okay, but some of those, I mean, some of those came from email
and from... But I'm just saying, like, that's what... Yeah, yeah. I still had at [00:38:00] least, like, 7,500 was from the ad. So
yeah, it, it does well when I get my... I know, I know.
Kaelynn Priest: I was expecting you to say, "I spent 1,500 and I made four, I made 4,000." That would be the a- industry average. So,
so cool.
Mama Lisa's Kitchen: such a hard time looking at it like that. I'm
Kaelynn Priest: Yeah. I
Mama Lisa's Kitchen: "No, I should be making more."
Kaelynn Priest: know, I know. The really good news is you have built a money machine, so we just have to... It's like a vending machine. The more we put in, the more we get out, because we figured out all those pieces that work.
For those of you who are listening, don't go spend money on Facebook ads until we have made sure that the conversion event and the offer convert. When we figure that out, then let's pour money on the fire. But that was the last thing I was gonna bring up for you, Lisa, is let's, let's look at how you're spending your time and make sure...
It, I know some of these things that you've been building are kind of those things that it just takes time to set it up once, and then you don't really have to mess with it again. And I know you've been in [00:39:00] the phase of, like, figuring out the webinar- Right
figuring out the ads. So that's all good. And then once we get that settled and running for you, then we can look back at organic content and see what we can do to invigorate...
You have a pretty sizable audience. See what we can do to invigorate your audience to get them in this program too.
Mama Lisa's Kitchen: Okay. Is there, like, do I need to change my messaging somehow so that they do... I don't know. I don't specifically anywhere say, like on a lot of my stuff, I don't say freezer meals until you get into, like, the sign-up. But I don't know. Do you think that's stopping people? Is that something that I can somehow change?
I don't know. It's
Kaelynn Priest: it sounds like the, the place where I would look at the data would be the conversion rate of when people see your ad to opting in. See if [00:40:00] there's a weird conversion thing happening there. I honestly put all of it in AI and say, "Are these numbers good?" 'Cause I don't even, I don't even know, and I don't like to do the math to figure it out.
Mama Lisa's Kitchen: Yeah
Kaelynn Priest: so that's something you could do. It sounds to me like nothing on the back end. There is no messaging. There are no e- messaging issues on the back end. There may be something we could do to play with to get more people in on the front end, but let's run some ads for a month or, you know, two, three weeks and see first.
But it doesn't sound to me like you have any messaging hurdles
Mama Lisa's Kitchen: All right.
Kaelynn Priest: That's my suspicion, but let's check the data and make sure, confirm that's actually accurate. And then if you find out that your conversion, your ad conversion rate to getting people to the webinar isn't quite where you want it to be, then let's play with the messaging.
But I bet just putting the show up gift, like, on the opt-in page for the webinar alone would get people there.
Mama Lisa's Kitchen: Okay.
Kaelynn Priest: Yeah
Mama Lisa's Kitchen: Sounds great. So that's where I'd put it then is just
Kaelynn Priest: That's, I would put it [00:41:00] on the... Yeah, and your opt in page, like I would make it a pretty robust opt in page. Like, it might look like a mini half sales page.
Mama Lisa's Kitchen: OK
Kaelynn Priest: but I think that would be useful for your offer
Mama Lisa's Kitchen: Okay. Yeah, great.
Kaelynn Priest: Are you excited?
Mama Lisa's Kitchen: Yes, I am excited. I am excited, and I think, like, the thing that just, the only reason that I keep going and that I keep doing it is that when I see families that are actually having family dinner now, it, yeah,
Kaelynn Priest: that's so cool.
Mama Lisa's Kitchen: to see that,
Kaelynn Priest: If you need ideas for your organic content, I would tell those stories. That would get me off the fence and be like, "You know what? We do stink at having family dinner." That is something we could easily improve in our family, and if I was hearing stories repeatedly about people who are doing it and having great results, that would be very convincing for me
Mama Lisa's Kitchen: Yeah. I mean, we do everything [00:42:00] for our kids. Like Chelsea was saying, like, we don't do stuff for ourself. We do everything for our kids,
Kaelynn Priest: Yeah
Mama Lisa's Kitchen: and we don't realize how much family dinner... And it's taken me... I mean, when I first started doing it, it wasn't on purpose, honestly. I didn't realize until my kids were older and I looked back and could see all of the positive effects that we had had because of that.
We're so busy doing good things that... And Satan's not stupid. I mean, he's, he's tempting us with things that are good so that we're not doing those things that are best, and family dinner is one of those best things that we could do for our
Kaelynn Priest: Yeah, for sure
Mama Lisa's Kitchen: so busy with other stuff, so this is just a way to do both almost.
Kaelynn Priest: This is the last thing that came to my mind while you were just saying that, is actually I would be curious. I might think about it this way. If you spent two weeks creating organic content about your free [00:43:00] webinar, and then use the content that performs the best for your ads, that might be another route to go about it that will kind of kill two birds with one stone.
But I would also be super curious, like, what content in the ad performs well, because I would be shocked if it wasn't a story about someone having dinner on the table. And I think you could even get a little bit specific and use some, like, almost like spiritual, religious language. That would really suck people in, where they feel like, "She's talking...
I know. I understand the language that she's speaking." But anyway, I'd just be curious to see. If you need more ideas about how to get that ad converting well, that would be something I would play with
Mama Lisa's Kitchen: Okay, perfect. Love it.
Kaelynn Priest: Good. So exciting. So cool. What a cool... Such cool things you guys are building. I love it. Okay, Madeline, I'm hopping over to you. How are you?
madelynspear: Good. How are you? Thank you for being patient with me as I
Kaelynn Priest: Oh, not at [00:44:00] all.
madelynspear: up some things,
Kaelynn Priest: Thanks for
getting on, and I'm so glad that it still worked, so this is great
madelynspear: me too. And also thanks for just helping us all out. I feel like I'm learning from everybody else's experiences, so thank
Kaelynn Priest: Good. That's the hope. Tell me what's going on for you
madelynspear: Okay, so, I'm a graphic designer, and I have a branding business. So I make logos, I help people set up their whole brand identity and just kinda make sure that everything looks good. And, when people look at your business, they can feel that you're professional and, you know, like everything matches and cohesive and everything like that. and especially in a world where AI is like so prevalent, I
think handmade and, you know, strategically crafted is something that's like super important. So something that I love and I've been doing for a little bit, but I feel like my story's still kind of being written. So I have, I a lot to still learn.
[00:45:00] But I just started freelancing back in January. I've been working like in-house just for the last little bit, and just felt the pull to kinda start doing freelance and things like that. And, so I'm just kinda new. I'm just kind of getting used to everything, figuring it all out.
Kaelynn Priest: Yeah
madelynspear: Yeah, we're just going from there.
But what I focus on mainly is working with female-founded businesses. and just I love... a lot of friends who are female f- business owners,
Kaelynn Priest: Yep
madelynspear: and I just think it's so encouraging and I love being able to support those women and kinda give back to the women who have also supported me in the same way.
So that's my niche. Currently, I think I'm just feeling stuck right now with reaching the right audience with my offers at the price point they're at.
Kaelynn Priest: Mm-hmm
madelynspear: So, like, for example, I know that there's a need for branding and especially, you know, all these female-founded businesses, but [00:46:00] I can't seem to get people to want to pay the prices that my services are priced at, even though a lot of them share the understanding that, you know, there's value and I see the value, I just pay it, you know? Which, understandable. Everyone's at different points in their business, you know, things like that. And so it's kind of making me think I'm reaching not the correct audience, if that makes sense. So anyways, that's kind of what I'm struggling with right now. Feel free to ask questions.
Kaelynn Priest: Yep. I will, I will. I have lots of questions for you, actually. My first the good news is your, this challenge is something that every single brand designer faces. I don't know if that's good news or bad news. This is super normal, is what I'm trying to say. So you're not crazy. I do think it is common that, you know, the, the thing that's going to help her business grow, one of the things that will help her business grow is professional branding, but it's like, that's also the thing that she's most scared of investing in, right?
'Cause it- it's like the chicken or the egg. It's like, this will help you get to the thing that will help you make more money, but [00:47:00] first you have to kind of take a risk a little bit. For some people, it feels like a risk. Yeah.
madelynspear: Yes, it's so hard, I think, to see the, like, ROI on that kind of
stuff, you know,
'cause it's not directly like, "I changed my branding, immediately I got more sales," you
know? But sometime it does, you
Kaelynn Priest: But it does actually. It's just harder to be able to, like, pinpoint. And I also think what you're experiencing is also super common too. It's like, for someone who wants to pay for custom branding, that's a business owner at a certain level, and, you know, reaching people with organic content is the challenge for all of us, right?
So here's what I would play with. I actually wonder if instead of... There's two angles we could come at this from. One is, let's talk about what kind of content you're creating to be visible to people. The other angle, which I actually am more interested in for you, especially because I'm guessing your services are higher ticket, high ticket, and most of the time, when I talk to high-ticket service providers, their sales [00:48:00] usually come from word of mouth and referrals.
madelynspear: Yes.
Kaelynn Priest: True for you too?
madelynspear: Yes.
Kaelynn Priest: Yeah. Okay, amazing. So with that being said, I would say, let's turn up the volume on that. Let's turn up the volume on word of mouth and referrals. Obviously, they're not always in your control, which is frustrating, but every single brand designer I've ever hired was because I had a personal relationship with her.
It was because she gave me a taste of what she could do for me, that I was, like, a blind spot that I had. One of my designers, actually, I was having a conversation with her, and she was like... This was before I hired my first brand designer, but she was like, "You don't realize this, Kaylin, but, like, your colors, the colors of your branding," which at the time were, like, very earthy tones, 'cause I thought that's what I liked, is like, I wanted to be, like, the minimal,
madelynspear: Yeah.
Kaelynn Priest: sleek.
She was like, "You don't realize your brand colors are perfectly not aligned with your personality." She's like, "They're actually the opposite of your personality." She's like, "If I did your brand, the first thing I would do would be add [00:49:00] bubblegum pink." And I was like, "What?" It's like,
madelynspear: would you say that,
Kaelynn Priest: I don't even own an article of clothing that's pink.
Like, everything was, like, rust, earthy tones. So that was enough to get me to be like, "I think I might be seeing myself in a limited way, that a professional brand designer could come in and see something different about me and see a different vision for what my brand could look like, for what my business could look like."
And that was ultimately the thing that got me off the fence. So for you, I'm thinking through, what are some fun, lightweight, not super, like, not adding a ton of work to your schedule, ways that we can create, like, a little experience for people where they can get a taste of what it's like to work with you?
Tell me what comes up for you
madelynspear: that is a great question. I don't know. I literally don't even have an answer.
Kaelynn Priest: OK
madelynspear: know, like, what kind of comes to mind, first of all
Kaelynn Priest: I'm gonna just throw out some ideas and you tell me if [00:50:00] any of them sound fun.
madelynspear: Please do, yes.
Because I'm like,
I am like,
Kaelynn Priest: turning. So things would be, like, putting
madelynspear: yes
Kaelynn Priest: up a question box. Like, audit people's Instagram feeds and be like, "From... If you want me to audit your Instagram feed as a professional brand designer and artist, and let me tell you what I would love to see more of, or let me tell you what I think you could shift, or let me give you some ideas of ways that could improve your brand visuals."
Something like that. That's one of my favorite things. It's usu- it usually looks like auditing. Everyone wants to just, like, like, "Let me show you what I've already done, and I wanna hear your perspective about what I could do better." And an Instagram...
madelynspear: doing here, yeah.
Kaelynn Priest: Exactly. An Instagram feed is a super easy way to do that, 'cause they don't have to do any work, right?
They just... I'll usually... I have actually done this before. I'll put up a question box that says, "Put your handle in the question box if you want me to audit your," [00:51:00] insert Instagram feed. "If you want me to audit your Instagram feed, and I will audit three Instagram feeds for free today," and then put it in your stories.
madelynspear: Love it. I
Kaelynn Priest: That's one.
madelynspear: Yeah, I think it's fun
Kaelynn Priest: one would be do the same thing but with their website instead of their Instagram feed, 'cause that's another thing where they don't have to do any work to,
like, submit it to you,
and
It doesn't take that much work for you to pull it up, right? But you could still create that experience, put it in your Instagram stories
madelynspear: Yes. I love that. That's fun
Kaelynn Priest: One of my friends who's a brand designer, I've seen her do lots of things where she'll do like a voc- a free hour of Voxer a free DM day where, you know, if someone has a question about branding, they can chat with her back and forth about it.
So I'm using what I've watched work really well for her as inspiration for this conversation, and what I've noticed as someone who has hired brand designers, it is usually someone who gave me a taste of what she could do for me, because that's [00:52:00] ultimately the thing that's stopping her from buying, right?
Like, it feels like a gamble. She's like, "I don't even know if I'm gonna like what Madeline creates for me, so
madelynspear: Right
Kaelynn Priest: go drop $10,000 on it if I don't know I'm gonna love it."
madelynspear: Right
Kaelynn Priest: once I kind of got a feel for like, "Oh, she creates really cool stuff. I'm seeing content about other stuff that she's creating, and everything she creates is absolutely beautiful," it makes me feel less like this is a risk for me to hire you in this case.
madelynspear: No, and that's such a good point because I think a lot of it, yeah, I feel like when I talk with them and I kind of... I think I do have that weakness where I struggle to, like, showcase what I do know. Because I'll
hop on a call with somebody and, like, we'll chat about it and it'll be so easy and, like, will just...
You know, they'll be like, "Okay, yeah, like I can totally see what you
Kaelynn Priest: They're obsessed. Yeah
madelynspear: But it's like I have to get them to, like, get on the call first, you
Kaelynn Priest: Yep.
madelynspear: I,
Kaelynn Priest: Mm-hmm
madelynspear: I always tell them too, I'm like, "Listen, I, like, totally understand. I never wanna be salesy. I never wanna do this. So, like, I just wanna give you the [00:53:00] information, and basically, like, you are up to the decision."
And nine... Like, literally nine hun- nine times out of 10 they're like, "Yeah, I want to go with you."
Kaelynn Priest: Totally
madelynspear: I think feeling the not pressure to do it, you know? So I wish that there was also a way that I could share that too and be like, "I just wanna give you the information. I don't, like... Of course I want your sales, you know, and, like, to
Kaelynn Priest: Yes
madelynspear: and things like this.
But I just wanna give you the information. Like, there's no pressure." 'Cause I feel like a lot of people say, "There's no pressure," and then they really do pressure you into it, you know? And so
Kaelynn Priest: Totally
madelynspear: it's like a tricky spot, and maybe that's not a good angle to come from. Maybe, I don't know. But just trying to come off as, like, a- authentic and trustworthy because, like,
that's what I really value, you
Kaelynn Priest: Yes. I'm the same way too. My favorite way to sell is to not. Like, I wanna be super clear about delivering the offer and the information, but I am definitely the person who's like, "I'm gonna deliver all this information to you, and I'm gonna let you make a decision. I'm not gonna be pestering you. I'm not gonna [00:54:00] be..."
I will honestly tell people on a consult call, when I used to offer services or do coaching calls and things, I would tell people like, "I'm not gonna follow up with you on this, and it's not because I don't love you. It's because that's not my vibe. You know where to find me, and when you are ready, I'm ready," and that's what feels best to me.
So permission- Yeah ... to let go of all the salesy, sales bro-y tactics if they feel not good for you, 'cause I think you can still absolutely sell without the pressure and the urgency and all those things. Do they help? I do th- I do think they do, but are not required. So for you, some other questions to hang out with could be like, how much availability do I have on my calendar for free consultations?
Do you feel like you have a lot of availability right now?
madelynspear: I do, yeah. yeah. Sorry, and I'm taking notes as I'm listening,
so
the way I'm, like, just staring off into space, yes.
Yeah, that's
great. Yeah
Kaelynn Priest: feel like you do have availability and you're like, "This is working really well," I could see you offering, and [00:55:00] maybe even do a test with this, but something instead of a consult that's like, a like a pre-brand design session where it's like, "Let's design something for you together."
'Cause like just the consult, right? Is gonna be another like hurdle that she has to get herself over. Like, is that gonna be worth an hour of my time? Am I just gonna get a sales pitch? I already know what the pitch is. I already wanna work with Madeline. Hopefully they already know what your rates are, is another thing.
I would make sure your rates are transparent so they, so you don't get a bunch of people on calls who are not qualified to afford your rates, 'cause that's gonna be another challenge, right? We wanna get good, qualified people who are ready to take the next step on these consult calls. But I could see you almost like creating a little bit of an experience on this consult call where like we're gonna design something for your brand together in real time.
Like maybe we pick out one of your, one of your brand colors. Don't give her the whole brand palette, right? We're gonna pick out one font. Maybe we start sketching ideas for a new logo for you, something like that, so you're not delivering the full thing to her at [00:56:00] all, but it gives her a taste of working with you.
madelynspear: Yeah, no, I love that, and I think it's, it's kind of fun to be like, what would you... Like, I- it reminds me of, like, personality quizzes, you know? It's
Kaelynn Priest: Yes
madelynspear: know, like what movie am I? What rom-com am I? And you're like, absolutely. Like, I wanna just see what I am, just
Kaelynn Priest: Yeah.
madelynspear: And
Kaelynn Priest: Yeah
madelynspear: you wanna learn more?
Like, or you want your results put in your email, and you're like, well, I've already gone this far, might as well, you know? So kinda same thing. It's like, oh, if we start picking out a color that I feel really matches, it's like, okay, well, I've already gone this far and I'm satisfied with the results. Like, let's just keep it going, you
know? I love that.
Kaelynn Priest: Yeah. I think that'd be so fun. I would think that's fun as a consumer, for sure
madelynspear: And I think it'd be fun to do for me too. Like, it kind of, how quick can I, you know, come up with these, and how quick can I, you know, kinda test my skills a little bit too,
which I think is fun. So I love that.
Love that
Kaelynn Priest: So from my, like, bird's-eye-view perspective, [00:57:00] what I'm seeing in my brain right now is, like, let's see if we can dial up the, like, the... I almost wanna get, like, your organic content popping like popcorn. Not even your content. I wanna get your DMs popping like popcorn. I wanna get people chatting with you.
So that would be, like, the prompt I would use for your Instagram, would be like, how can I get people DM'ing me and asking me questions?
madelynspear: Yes
Kaelynn Priest: then phase two, I don't even know what to call that, part two would be, what can we do to dial up your referrals and word of mouth? Do we need to go back to your past clients and be like, "Hey, just so you know, I have availability for one extra client spot this month.
If you let anyone know, I'll give you a X number of dollars Amazon gift card to thank you for referring me to one of your friends or family."
madelynspear: Yes
Kaelynn Priest: Like, a gift card. What was the other thing I was just thinking of?
I'll give you a discount. I'll give your friend a discount. Discounts are great
madelynspear: Yes, and I've started trying to kind of [00:58:00] put that out there to past clients. I don't know if there's a better way to do that, like more of like an email list or more just like, don't know. I don't know if it's good to announce to the whole community, like if you refer, you know, like my whole
Kaelynn Priest: Ja.
madelynspear: like,
Kaelynn Priest: Ja
madelynspear: "If you refer me, like you'll get some money back or you get this or that," or whatever the... But I don't know if that is like... I don't know. Does that just give like scammy or
Kaelynn Priest: No.
madelynspear: don't
Kaelynn Priest: No. No, it doesn't because it's all service, right? It's, I am offering this, it's my business. Yes, I want you to pay me for it, but I'm also going to give you something amazing in return. So it's good for all of us. Not scammy at all. I think you could totally an- announce it to your Instagram. I would for sure announce it to the people who have worked with you before.
Like, if they've paid you already, they're the most likely to pay you again, and they're the most likely to bring you more people who will pay you. I'm thinking of there's a girl that I've hired before to help design my Instagram content. [00:59:00] I send her so many referrals because everybody who asks me, "Who does your Instagram content?"
I'm like, "Oh, it's Amy," and I send everyone to her. So those are super, super valuable relationships for you. So I would keep that at the forefront of your mind. Like, is there anything I can do to surprise or delight my past customers, just to keep myself at the top of their minds even can be enough for them to think about who they could refer you to
madelynspear: Yeah, no, that is a great, that's great, and something that I've thought about but also like, how to actually execute. So it's
like, oh yeah, like, let's, let's kinda use that and things like
that. So I love it
Kaelynn Priest: I would say be bold. Don't be scared. These people already know you, like you, trust you, are obsessed with you, want to help give back what you've given to them. So you can, you can be bold and ask for something from them for sure
madelynspear: Okay, I can do that. Yes, ma'am.
Kaelynn Priest: I love it. We love an [01:00:00] action taker.
madelynspear: Yes, I'm gonna do it.
Kaelynn Priest: So good.
madelynspear: But,
Kaelynn Priest: good, you guys
madelynspear: yeah, and I just, and I also just love, like, the more of the organic stuff, 'cause I do struggle to post. That's why I've,
Kaelynn Priest: Yep.
madelynspear: you know, shamelessly plugging your Book of Mormon challenge, but it's
been so great, you know? Like,
just trying to have these prompts and even get that, like, the, almost the two-for-one scripture study
and the marketing, you
know?
Kaelynn Priest: I love that
madelynspear: again, really I'm just shamelessly plugging you, but it's so, it's been so great, you know? So I just need to continue to keep that up and kinda incorporate some of these, and I think it's, like, a great place to start and a great place to, like, continue to kinda grow. So
Kaelynn Priest: It's some, at least get the wheels turning, right? Sometimes it's like when you're doing so much work on your product, on your business, for you, for your clients, it's like we only have... I don't really know if I wanna say that. We only have so much creative energy. I'll say that for myself. And so it's like when all of that is [01:01:00] going to the work that I'm doing, the last place I wanna allocate it to is my Instagram content, but that's also the thing that makes more money in the future, right?
So it's a little bit of a balancing act. But I'm glad to hear that it's getting some creative juices flowing.
madelynspear: Yes. And if I can ask one more question.
Kaelynn Priest: Yeah, of course
madelynspear: do you recommend doing... I was hearing you talk about ads earlier. Do you recommend doing ads for someone who's, like, still kind of in this building stage, you know?
Kaelynn Priest: For an offer like yours, I don't think I would recommend ads, only because you're a service provider, I think ads... Well, someone else who's actually an expert in ads would be like, "Kalen, you don't know what you're talking about." So I'm like, I should be careful how I say this. I don't love ads for you as much as I love sourcing your past clients for referrals and word of mouth, only because one of the amazing things about being a brand designer is that [01:02:00] it's amazing and it's a challenge, too.
It's difficult to differentiate yourself, 'cause,
madelynspear: Yes
Kaelynn Priest: of brand designers, right? And they, you can all do amazing work. And so that's why I'm like, I don't think I would run an ad to yourself unless you had a super, super niche differentiator. Like I'm thinking of a girl who I follow who all she does is websites for coaches.
If you were like, "I know this is my niche. I wanna go all in on this," I might run an ad for that. But since we're still in the phase of figuring out what's, who your most favorite ideal client is, I would wait. I think you could still make a lot of progress with organic content and word of mouth
madelynspear: Okay,
Kaelynn Priest: right now.
Yeah.
madelynspear: feedback.
Kaelynn Priest: Yeah. Good question. That's always the eternal question, right? Is this something... Should I pay for ads or should I save my money?
madelynspear: Yes. I'm like, is this something beneficial to me
Kaelynn Priest: Yeah. It's hard to know.
madelynspear: talk
Kaelynn Priest: Yeah.
madelynspear: So it's good to have your input
Kaelynn Priest: That's what I would say for you. And almost, actually, [01:03:00] almost the only people that I ever recommend ads for is if they have a physical product that they can spit out as many, like a digital, or yeah, a physical product or a digital product.
I don't think ads are my favorite for services because your capacity is limited and because people usually buy because of a relationship with you. They're usually a super warm buyer versus sending an ad to a cold person's like, "I don't know who Madeline is. She designs brands. That's great. I'm sure they're beautiful."
But they're like...
madelynspear: worked for them, yep.
Kaelynn Priest: It's hard, yeah, exactly. It's hard to, it's hard to turn a cold person into a warm person through an ad for high-ticket services, in my opinion
madelynspear: No, that makes sense, and that's... I would agree, yeah.
Kaelynn Priest: Great questions. Okay, you guys.
madelynspear: so much
Kaelynn Priest: Hey, it's kaelynn here. I hope you loved this episode of the By Their Fruits podcast. Thank you so much for listening. And I also wanna let you know that if you did love this episode, you might also [01:04:00] love my weekly email series that I call Book of Mormon Business. Every week, I write a little insight about something that I either have learned or am learning from the Book of Mormon or the Bible about how to run a business with God's help, how to make God the co-founder of my business.
And if that sounds like something up your alley, go to kaelynnpriest.com/bookofmormon. The link is also below in the show notes. And get on the email list, and I hope these little weekly insights lift your spirits and help you feel the spirit and hear Him more easily in your business
