Becoming the Breadwinner: Jennie Lakenan, website design agency owner

What if the life you want requires letting go of everything you thought your family roles had to look like?

In this episode of By Their Fruits, Kaelynn interviews Jennie, a psychology major turned WordPress agency owner, about becoming her family’s primary breadwinner while her husband stays home to homeschool and run the household. Jennie shares how a desire for work from home freedom led her from life coach dreams to building websites after noticing coaches had weak online presence, pushing through discouragement, and signing early clients through outreach and community connections. Within months her husband quit his job in spring 2019, and Jennie’s agency earned about $130,000 that first year. They discuss marketing getting harder amid economic shifts and AI, the growing need for authenticity, building systems with contractors, knowing when to hire for a website, staying spirit-led, managing burnout and parenting, and trusting God to reveal next steps line upon line like Nephi building the boat.